Originally published: New York : Crown Publishers, c2012.

Includes a reader's guide.

Includes bibliographical references (p. [277]-323) and index.

The north and south of temperament -- The extrovert ideal. The rise of the "mighty likeable fellow" : how extroversion became the cultural ideal ; The myth of charismatic leadership : the culture of personality, a hundred years later ; When collaboration kills creativity : the rise of the new Groupthink and the power of working alone -- Your biology, your self? Is temperament destiny? : nature, nurture, and the Orchid Hypothesis ; Beyond temperament : the role of free will (and the secret of public speaking for introverts) ; "Franklin was a politician, but Eleanor spoke out of conscience" : why cool is overrated ; Why did Wall Street cash and Warren Buffett prosper? : how introverts and extroverts think (and process dopamine) differently -- Do all cultures have an extrovert ideal? Soft power : Asian-Americans and the extrovert ideal -- How to love, how to work. When should you act more extroverted than you really are? ; The communication gap : how to talk to members of the opposite type ; On cobblers and generals : how to cultivate quiet kids in a world that can't hear them -- Wonderland -- A note on the words Introvert and Extrovert.